Simple-Marketing-Solutions

The Direct Mail Secret That'll Explode Your Business

by Raja Hireker

There's ONE really profitable, killer marketing idea that'll help make your cash registers really beg for mercy.

In fact, this one marketing idea has been so misused, mis-understood and totally murdered... that it's no wonder those who try it, end up pulling their hair out... all the while counting the untold fortune they've paid out by not making it work in the correct way.

Okay, so what marketing idea am I talking about?

Nothing more than the online clutter cruncher...the marketing emperor... the media format king of all marketing media format kings...

DIRECT MAIL!

Aaah, I hear you cry... "but we're waiting for the newest shiniest tool on the marketing block... the newest, greatest invention that'll have us swooning at it's amazing techo powers... one that'll get us customers by the online truckload!..."

Sorry.

Direct mail it is and direct mail it'll be.

It has worked like magic... for decades.

And, it'll work like crazy multiplied by infinity, today.

Especially, today where most things are online. (We want to cut through that online clutter in our customer's lives like a hot knife going meltingly through a slab of cold hard butter,

However, it'll be direct mail that's not like traditional direct mail.

Huh?

Well, think of it being like fighting, without, fighting! (Zen master style!)

I mean, it's direct mail with a little zesty little (and highly profitable) twist to it.

Okay, think of this:

You've a marketing budget or an amount of money allocated to your marketing, to your advertising, to bringing the money in... so, how exactly are you going to allocate it?

For many... not very well!

That's because most people are going online crazy with their ad and marketing spend (and losing more than their shirts in the process)... so... how about finding a group of people (customers, clients, patients and prospects if you will) that other businesses already have, and then having the owner of that business send a letter (called an endorsed letter) to their customer database telling them of your product or service...

Well, do you think there's a small possibility that possibly a few, some, or maybe even more than that even... will take up the offer?

There's a strong probability that many, will.

But why on earth does this marketing concept, this direct mail, endorsed type relationship, work... and that too... really really well?

First off, it works like mad because the owner of a business is writing to his customers informing them about this wonderful product or service that X owns. The owner is riding on one of his most underlooked (though most profitable!) assets - his relationship with his customers...

And, he's letting us gain access to that customer database of his in order for the creation of a win-win joint venture.

The next reason why this marketing concept works really well is that there's hardly any up front investment made in this whatsoever.

Unlike most other marketing strategies or concepts, including the traditional, straight forward direct mail method (where a hefty initial outlay is par for the course) an endorsed mailing costs next to nothing (...probably nothing more than the cost of a letter!)

The next reason why an endorsed mailing is little known, rarely utilised though immensely profitable... is because of a poorly written and worded endorsed letter.

Think of it; if you've invested time and energy in creating an endorsed mailing relationship with a synergistic vendor, if the whole process doesn't work out, what are you going to do? For one, you probably won't end up telling others that it was a disaster. And two, you certainly won't tell them that the reason for the disaster was the actual... endorsed letter!

Endorsed mailing joint venture relationships are everywhere... though... seemingly, invisible!

If you've ever received another ride-along-mailing for a product or service... other than your credit card statement, or your amazon.com product, or your bank statement... or your magazine through the post... then you'll notice that endorsed joint venture relationships are everywhere... though at the same time, are somewhat seemingly invisible.

But even though that's the case, don't let that stop you from really testing out this wonderfully simple though highly lucrative marketing idea.

Simply ask yourself this question in order to get the idea wheels moving...

"... Who (a complimentary though non-competitive product or service to yours) has already sunk an enormous amount in terms of time, capital, money and energy in creating and sustaining a tightly knit relationship with their customers and clients, that I could then ride along the back off by suggesting an endorsed mailing type win-win relationship with them?"

When you actually put pen to paper on this and actually work the simple question to its end conclusion, you'll be amazed at what you'll discover.

For a start, you'll see that you'll end up with numerous endorsed type partners than you can handle... they'll be everywhere! (And that's not a bad situation to be in now, is it?)

Endorsed mailings and endorsed relationships are the best and most profitable kind of direct mail you can ever employ.

Don't wait for others to do this... don't anguish over what kind of marketing to do... why not you take advantage and get endorsed mailings working for you in your business... starting, today?

It's a marketing idea that'll work profitable wonders for you, also.

If you think 'copywriting' is merely about words strung together in a hastily clad sequence, then I think you'll find the following publication to be pretty revealing reading indeed