Simple-Marketing-Solutions

Tell The Truth in Your Marketing & Copywriting

By Raja Hireker

Here's a unique marketing distinction that if you use in your marketing, it'll astound you somewhat. (And, it'll win you more customers and generate more cashflow for you than you can imagine)

What am I talking about?

Simply put, it's about... TELLING THE TRUTH.

There's nothing fancy or over-the-top complex about it.

There's no big investment needed in rolling out a high expensive, full on marketing campaign.

Put words on paper (or the electronic version) and tell the truth.

So what does telling the truth mean, both in a personal context as well as in a marketing & business context... how does it show up?

How about I demonstrate it, give you an example... rather than roll out a definition.

Say on a personal front, I did something foolish, I can merely skip it all and not say a thing about it.

Or, I can simply tell the truth and say -

"I'm sorry I messed up. I'd like to make it up to you. It won't happen again. Here's what I want to do to fix things."

And on the business front, instead of simply trotting out the overused and least responsive Sale Sale Sale when things aren't selling, why not simply brush up your integrity muscles and tell the truth.

"... we've honestly purchased way too much stock here and we've really got to sell these items. And we'd like to do that at a really cool 40% off our original prices and pass all those savings over to you"

It's called... truth telling.. yet told in an inviting and compelling way.

When we tell the truth in our marketing (and in life in general), life has a universal way of making things work out.

It's called -- cause and effect.

Telling the truth is what makes us human and vulnerable.

And because it's somewhat naturally irresistible to the recipient to be on the receiving end of such truthfulness, the effect is somewhat magical and magnetic at the same time in that barriers to communication, melt.

Another thing is that telling the truth is a BIG advantage over all others in your marketplace because they simply - don't do it.

Why won't they do it?

Because they erroneously believe their reputations, their ego's, their position in the marketplace and their position socially, is all too important to jeopardise.

And so, they'd rather carry on with the illusion of success, rather than telling the truth. And if only they realised that because of telling the truth, results flow and more good things happen because of it.

(A client's relative was head honcho at a 2 million a year electronics concern, that was tanking. Instead of embracing my idea of telling the truth to existing customers that biz was rocky and more inventory was on the shelves than out in customer's houses, and there was a special deal waiting for them, the head man bypassed that strategy and instead, opted for continuing to believe the nutcases in his marketing team who threw his business in the toilet in the first place thanks to their wobbly ideas and thoughts. Oh, and if my memory is accurate, head honcho has a swanky 6 bed detached house in posh Hampstead, and can't pay the bills. I wonder why?)

Telling the truth IS a unique USP to the interested and eager eyes of your market place because they don't experience it often enough, if at all!