Simple-Marketing-Solutions

Writing Great Ads

by Raja Hireker

You can find hundreds of books, teaching you how to write a great advert, salesletter or marketing promotion piece.

Sadly, most books on the subject are simply, pfui.

In fact, all you ever need to know about how to write a good ad, were in the books written twenty-five, fifty, seventy-five, even... nearly one hundred years ago!

Books like...

Scientific Advertising by Claude Hopkins; The First Hundred Million by E. Haldeman. Julius; The Robert Collier Letter Book, by Robert Collier; Tested Advertising Methods by John Caples; Ogilvy on Advertising by David Ogilvy;

Though the above are a legacy, left by the masters-in-print, still, there are many advertising copywriters and marketing consultants who don't dig into the works of the past masters.

They're simply looking for that quick-fix shortcut, the one 'sexy' strategy, tip or technique that's 'guaranteed to boost response'... rather than deeply educating themselves on a proven body of work.

There is, quite frankly, a very small market of those who really study the art and science of communicating and persuading in print.

If you own your own business and depend on a marketing team to bring home the bacon, all based on their strategic thinking as well as their copywriting prowess, you'd do well having them digest every single page of the books mentioned above.

And then, to do it a second time, making notes along the way in how they can improve and increase the profits in your business.

Now what would it do for you to see what a compelling, response driven ad looks like? One that's nothing to do with theory or pontification, but has proven itself to bring in the money... what could that do for all your marketing and advertising efforts from this moment onwards?

Well, you can only be the judge of that.

Below, you'll find an ad written by a giant in the Direct Response Advertising and marketing world - David Ogilvy.

Note how many words there are in the ad (the more you tell, the more you sell)

Note how little attention is given to graphics and 'white space.'

Note how it educates and informs the reader.

And also, note how, and to what extent your business could benefit by having your advertising created in such manner?

If you think 'copywriting' is merely about words strung together in a hastily clad sequence, then I think you'll find the following publication to be pretty revealing reading indeed