From: R. Hireker
If you run and own a business you're committed to and passionate about, and where you want to sell more of your products or services via email...
...whilst at the same time retaining more of your current customers and forming an almost unbreakable bond with them, then... this letter will show you how.
I don't know how many years it has been for you but the delight and entertainment factor in almost all business communications I receive, is very much on the downward depressing nose dive.
It's NOT getting better.
It's actually getting uglier
And maybe you've noticed that also.
The sheer fun, joy and excitement has been driven right out of it.
It's nearly all pretty much... charmless, lacklustre, commoditised.
COLD AND SOULLESS, even.
And don't start cheering and getting you banners out yet because that's not the end of it.
In fact, it'll get even more depressing for you from a lost sales and profit front.
Because yes, the quality, style, language, energy and overall impact of your communications is directly linked to what shows up in your sales and profits.
There's no getting away from it or fighting it. It just is.
Being communicatively boring, indifferent, lazy and uninspiring are the reasons most businesses suffer, wheeze and many ultimately, collapse.
Whether it's the Owners themselves or those they hire, they're, mentally depleted, technically tongue tied on a writing and idea generation front.
And in turn, has them desperately hunting for quick-fix short cuts to remedy the situation.
Don't take my word for it.
Try applying that way of doing things (desperately hunting for quick-fix short cuts to remedy the situation) to a personal relationship and you'll know what'll come out of it. (And yet, the revelation is your relationship with your customers is pretty much a personal one as well, so that's something for you to definitely think deeply on!)
Despite All The AI hooplah, razamatazz and trumpeting, it is NOT your marketing and business saviour when it comes to your communications.
It's easy not to be sucked into the hypnotic, hype filled whirlwind going on in the marketplace, where plenty of Owners and Entrepreneurs rearranging their entire business operations, going lock stock and smoking barrel by hurtling headfirst into the FOMO AI bandwagon, especially when it comes to their communications and marketing.
It's mentally addicting for many owners, jumping up and down, itching to get on the magic silver bullet marketing train.
Because with AI piercing its ugly tentacles into many business owners minds, seducing them with the lure and promise of pumping our faster, fresher, newer communications at breakneck speed, the marketplace for almost every category of business or service will soon be FLOODED with almost virtually the same kind of ideas, writing and messaging.
What that means is the communications you'll see out there will all resemble and eventually cannibalise each other, therefore creating no valuable distinction or advantage in the marketplace for business owners.
That's certainly NOT a good position for you to be in.
Now I don't want to get morbidly graphic about it but thanks to these robotic tools...
...it's helped rip the communication humanity right out of the heart of what a business wants to communicate!
The raw truth is an unsung marketing ACE CARD for owners who are ready to embrace a NEW way to communicate to the world.
Marry that truth ACE CARD together with bringing the lip smiling joy, the sheer quivering delight and the Frank Sinatra entertainment factor into the way your products and services are written about, marketed and sold... so your customers and prospects can say with all honesty and sincerity... "AT LAST...A BUSINESS WHOM I CAN'T WAIT TO HEAR FROM AND BUY FROM!"...
When you get to that place...
Then...
You've a recipe for communication success that'll be hard to beat.
How is it done?
By cleverly and intelligently fusing liberal dynamic sprinklings of PERSONALITY, PUNCH, ENTERTAINMENT AND PREMIUM DIRECT RESPONSE COPY deep into your emails, email campaigns and product launches... in YOUR VOICE.
(Of course, they can be applied to your ads, webpages, sales letters, social media posts, lead generation pitches, proposals, reports, courses, invitations, promotions - in fact all your sales writing and business communications, though this invitational letter is about the online money making asset of all online assets - EMAIL)
A customised Email system will help grow and scale your business in a multiplied way.
Because that's what logically happens when your audience becomes glued, mesmerised, entertained, sold... through the kind of captivating ideas and thoughts put into your communications that your audience will simply... love to buy from!
And not just once.
They'll continue to buy from you... over and over again.
And email is PERFECT for creating that customer retention goldmine for you.
|